Comments on The Legal Advertising Blog: Offline Advertising for Lawyers: Does It Make Sen...

impressive post.

2010-05-10T00:07:33.503-07:00

impressive post.

Get Your Name Out There Some lawyers make the mi...

2009-11-18T20:37:14.210-08:00

Get Your Name Out There

Some lawyers make the mistake of thinking that they are so in demand they will never have to worry about a little self publicity.

The sad truth of it is that every year there are more law graduates and more competition. I like to think of myself as go-getter, and I know that being a good lawyer means making myself available.

This can happen is many ways. For example, ever since I can remember I have participated in networking events, which helped me professionally numerous times. But now that people are becoming more and more web-oriented, I have had to employ more web-oriented techniques.

I want people to be familiar with my name and services. I want prospective clients to know that I am trustworthy and professional. I do this through creating online newsletters and utilizing different lawyer web marketing techniques.

Through hard work, time, money, and research I have got my name out there. What about yours?

http://www.legalwebexperts.com

I disagree that the shift from YP to online is dra...

2009-07-08T21:29:24.439-07:00

I disagree that the shift from YP to online is dramatic. Six of my PI attys put tracking numbers on their YP ads last year.

Half did not get a single call other than sales solicitations.
Two didn't get any clients from their ads.
The other did get a couple - but it was in the hispanic directory. (Have found historically latin community does not embrace online search as robustly.)

Also seeing this in other verticals - main exception would be tree services. Have a couple of clients that are at least breaking even with their investment. In emergency situations (or when the power is out), we may not have online access. Interestingly enough, my tree guys say that the online inquiries tend to lead to more price-shopping than their YP calls. One client told AT&T he was pulling his ad (he was spending about $3k a month). They came back around and offered him a per-call alternative. He's paying significantly less - varies each month - but never been more than $1000/month.

Yellow pages are desperate. They are finally having to scurry to retain clients.

Interesting! In the past, offline media was one o...

2009-05-22T09:16:17.825-07:00

Interesting!

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I thought this information would be helpful for those who wish to promote their website and get great results.