The one statement that caused me to fall out of my chair was when one "law firm marketing expert" claimed that he could show lawyers to how effectively market online for free. His evidence that his approach worked was that when you searched for his name (which we will not mention to avoid mudslinging), there were over 400,000 webpages that had his name on it. So, if you paid his consulting fees, he would show you how to do this (btw, doesn't that make it not free?).
To illustrate how silly that is, go ahead and search for your name. When I search for mine, Google comes back with 303,000 webpages. It doesn't take long to realize that most of these sites have nothing to do with me. Turns out that there are many people named "Steve Lombardi" including a professional wrestler, a bodybuilder, a lawyer and some web designers. While I would have enjoyed wrestling in the WWF in the 80's, I didn't. If you go deeper into Google's search results, you'll realize that the vast majority of these web pages don't even have my name on it - they might have my first and last name on different parts of the page and so Google brings back the results. Point is, this is not a relevant metric for evaluating the efficacy of your online marketing.
My response to this nonsense was to start this blog so that lawyers would have a resource to turn to for basic information (and sometimes advanced) about online marketing. Back to the presentation . . .
I was pleasantly surprised at the turnout for the session - about 70 attorneys or so. There were non-stop questions throughout the session and about 10 attendees approached me after the session with incredibly positive feedback.
Anyway, here is the presentation. If you are a lawyer and have any questions about online marketing, please don't hesistate to contact me. There are too many short term scam artists out there over-promising and underdelivering and it dampens the potential for the entire industry.
Online Advertising For Lawyers
View more documents from Steve Lombardi.
Posts
This comment has been removed by a blog administrator.
ReplyDeleteVery impressive post! The good news is that Internet marketing has transformed into a more sensible activity for small businesses, incorporating content marketing, search engine marketing including local search and social media marketing as the primary activities. The key is to find someone who you can work with who is knowledgeable about marketing and keeps up with the latest in this space. Doing so can help you focus on your base business, which is what you do best as a local business owner. thanks a lot!@ Nadia Goldsmith
ReplyDelete2016720meiqing
ReplyDeletehermes belt
coach outlet store
michael kors outlet online
supra shoes
christian louboutin shoes
nike air force 1
michael kors outlet
ugg boots
adidas superstar
kate spade outlet
skechers shoes
oakley sunglasses
air max 95
running shoes
armani exchange
oakley sunglasses
hollister sale
louboutin pas cher
pandora charms
cheap mlb jerseys
nike cortez red
louis vuitton outlet
under armour shoes
under armour outlet
michael kors outlet clearance
michael kors handbags
canada goose jackets
polo outlet
reebok shoes
adidas gazelle
sac longchamp pliage
new balance outlet
ray ban sunglasses
ray ban sunglasses
valentino shoes on sale
christian louboutin
A good idea when you approach small business online marketing is to ensure your business shows up on all of the local sections of directories and search engines. Digital marketing strategy
ReplyDeleteTo address this issue, a digital marketing company, provides the perfect platform that helps companies to accelerate the amount of traffic and its consequent increase. Web design tampa
ReplyDeleteSearch Engine Marketing is the more extensive way that incorporates SEO. SEM incorporates every paid query items (utilizing apparatuses like Google Ad words or Bing Ads) and natural indexed lists (SEO). Maryland SEO firm
ReplyDeleteThis company is leading organisation in field of SEO services in Bangladesh. There are several companies who are SEO freelancers from Bangladesh but this company holds good track record & customer reviews which make a difference of this organisation from others. Digital Marketing Freelancers
ReplyDeleteAnybody can post their ads on Craigslist free of charge and you need not be a member to have the ability to put up advertisements on Craigslist. Nonetheless, having an account makes it easier to manage ads by modifying, deleting and reposting them. CRAIGSLIST POSTING SERVICE
ReplyDeletemoncler outlet online
ReplyDeletenike sneakers
swarovski sale
air max outlet
fitflops sale clearance
longchamp pliage
true religion jeans
kd shoes
jordans
coach factory outlet online
170612yueqin
moncler outlet online
ReplyDeletenike sneakers
swarovski sale
air max outlet
fitflops sale clearance
longchamp pliage
true religion jeans
kd shoes
jordans
coach factory outlet online
170612yueqin
Online marketing companies and services are the most sought after by major corporations. Digital Marketing Agency in Lagos
ReplyDeleteIt is possible to experience that, and perhaps you'll get acquainted with the key reason why My partner and i, independently are MASTER web page commenting, irrespective of whether many people would most likely moan until this backlinks aren't going to be "dofollow". Which they certainly assist your own within just The various search engines, together with create your own backlinks show up seeing that 100 % pure back-links. Dofollow Backlink
ReplyDeleteOne of the best things about the internet is instant access to just about any information you need.ann arbor seo
ReplyDeleteNice Informative Blog having nice sharing.. Epds.nic.in/CHD/epds
ReplyDeleteHence, if your website contains good content and you have the resource to get content written for your website, you should not have a problem in promoting your website through the content or article search engine optimization technique. content marketing los angeles
ReplyDeleteAs I expressed before, making incredible, viral commendable substance isn't simple. spalding web design
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteThis increase in online traffic provides positive and very real opportunities to nurture new businesses and raise revenues. The increased revenues mean a very strong return on investments, which is the very reason for going into business. digital marketing company
ReplyDeleteA blog that mushroomed from visual illumination.
ReplyDeleteBinance exchange
closed the specialists comp legal advisor, did the insurance agency request the hearing record to remain open for prove once it was gotten workers compensation lawyers philly
ReplyDeleteIt will also help your SEO professional when he or she comes to formally telling Google where to geographically target your website. dennis seo profile
ReplyDeleteWhat's more, keep in mind about DNS settings, area enrollments, settings changes, framework introduces, content transfers and so on..alphaclik
ReplyDeleteWith the lower cost of inventive advancements, more affordable memory and more prominent computerized stacking speeds are animating utilizing online recordings as a dependable Online marketing gadget in delivering high activity volumes that would change to more deals. Emery EPS
ReplyDeleteI high appreciate this post. It’s hard to find the good from the bad sometimes, but I think you’ve nailed it! would you mind updating your blog with more information? https://larsennash.com/
ReplyDeleteLawyers in Thailand are in most cases willing to meet face to face for the first time between thirty minutes to 1 hour at no charges. This is the best opportunity for the client to size the lawyer up and make an informed decision.Ronen Kurzfeld
ReplyDeleteif you need programmer, follow here https://youteam.io/
ReplyDeleteThank you so much for sharing this great blog.Very inspiring and helpful too.Hope you continue to share more of your ideas.I will definitely love to read.
ReplyDeletespeeding ticket attorney raleigh
On the off chance that it's the last answer you're in for a major amazement. There is no such thing as EASY or AUTOPILOT in online marketing.Kamal
ReplyDeleteMind-boggling job mates, I take pleasure in longing your articles.
ReplyDeleteProject Profit Academy bonus
This comment has been removed by the author.
ReplyDeleteAt a start of a claim, your legal counselor may request that you record an outline of occasions paving the way to the claim. Ensure that what you compose is to a great degree precise - just known realities. Your legal counselor will construct your cases and barriers with respect to this data.Traffic Lawyer in Ramat Hasharon
ReplyDeleteNice post. Thank you for the sharing.
ReplyDeleteCraigslist Posting Service
You are 100% right. As the digital marketing is dominating the marketing industry, it is must for any business to implement it fully. It helps businesses to gain the ROI in comparatively shorter time period. creative digital agency
ReplyDeleteIn addition to PageRank, there are a few other factors that determine the quality of a link and why it is more important to focus SEO efforts on the quality of links than to focus on quantity links.Do Follow blog Comments
ReplyDeleteray ban sunglasses outlet
ReplyDeletelongchamp handbags
ralph lauren outlet
adidas yeezy 350
jordan shoes
coach outlet
stuart weitzman shoes
nike uk
maglie calcio
fitflop sandals
20189.01chenjinbei
Mischance lawyers, particularly auto lawyers, take care to give the best support of the casualty. Regardless of whether the individual experienced a puppy chomp or was struck in a car crash, mishap lawyers are in favor of the casualty.read here
ReplyDeleteOnline marketing is vast and it consists of a vast aspect of strategies. The strategy should be proven and compact to bring success. small business seo services
ReplyDeleteOn the off chance that a lawyer feels that disrupting the guideline will prevent a wrongdoing from happening he may do as such. For instance, if customer expresses that they plan to take an auto, the lawyer can contact the experts on the off chance that they pick.GPW Law
ReplyDeleteThis is the motivation behind why lawyers have a specific field that they took additionally thinks about in and have subscribed to it.Traffic lawyer in Israel
ReplyDeleteHow To Improve Social Media Marketing Read here
ReplyDeleteFor instance, somebody inspired by a decent independent venture lawyer should converse with his/her protection operator or bookkeeper. These individuals reach the lawyers and are in this way ready to make decisions that are educated.תביעה ייצוגית
ReplyDelete
ReplyDeleteThe site designer may take care of business unreservedly or even as an individual from an organization which is especially into designing capable stores. Webdesign voor Betaalbare Websites
In the event that your financial limit is one fourth of this, you will generally be managing a lesser partner who won't have the business experience you are searching for. It truly relies upon your requirements, and your spending limit. slip and fall injury attorney
ReplyDeleteThe odds are that our web designer wouldn't generally like to go there. Webdesign
ReplyDeleteMedicinal misbehavior and expert negligence laws have been acquainted with stop deceptive and unjust activities of experts including therapeutic professionals.
ReplyDeletepittsburgh injury lawyers
As accomplice benefits dwindled, accomplice infighting became widespread. Accomplice would contend with accomplice for a similar bit of business. pace law
ReplyDeleteThanks for taking the time to discuss that, I feel strongly about this and so really like getting to know more on this kind of field. Do you mind updating your blog post with additional insight? It should be really useful for all of us. niche relevant manual blog comment service
ReplyDeleteThanks for sharing this useful info. Check it on: niche relevant manual blog comment service
ReplyDeleteI found so many interesting stuff in your blog especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the enjoyment here! keep up the good work... www.dynamicmarketing.sg/seo-consultant-singapore
ReplyDeleteThanks you very much for sharing these links. Will definitely check this out.. ui/ux design
ReplyDeleteI'm impressed, I must say. Very rarely do I come across a blog thats both informative and entertaining, and let me tell you, you ve hit the nail on the head. Your blog is important.. web design charlotte nc
ReplyDeleteGoogle Afbeeldingen Google Images
ReplyDeleteAdvertising must arrive at its intended interest group to have any kind of effect. To be heard you have to meet your possibilities on their turf. https://hypetik.com/top-4-tips-for-new-tiktok-users/
ReplyDeleteI have bookmarked your website because this site contains valuable information in it. I am really happy with articles quality and presentation. Thanks a lot for keeping great stuff. I am very much thankful for this site.
ReplyDeleteweb developer near me
Nice information, valuable and excellent design, as share good stuff with good ideas and concepts, lots of great information and inspiration, both of which I need, thanks to offer such a helpful information here google adwords setup
ReplyDeleteThanks for sharing! Check out another article with same subject https://leonsdigital.com/using-cgi-for-your-business/
ReplyDeleteYour information is really good and definitely that things are very useful. I'm impressed with your pleas to share much information with us Online meeting platforms
ReplyDeleteThere is so much in this article that I would never have thought of on my own. Your content gives readers things to think about in an interesting way. Thank you for your clear information.
ReplyDeleteecommerce web design services
I am happy to find this post very useful for me, as it contains lot of information. I always prefer to read the quality content and this thing I found in you post. Thanks for sharing affiliate marketing vs dropshipping
ReplyDeleteAfter reading your article I was amazed. I know that you explain it very well. And I hope that other readers will also experience how I feel after reading your article.
ReplyDeletesimple seo strategies
ReplyDeleteThis is extremely beneficial information!! Exceptional work. All this is important to learn to understand. Thank you for giving this helpful information. Keep publishing articles like this in the future.
digital marketing course in hyderabad
pop over to these guys cheap designer bags replica websites Dolabuy Celine image source dolabuy louis vuitton
ReplyDeletey0i06c1j65 a5t56y9k61 o7d84b6z61 n9l56c4l32 l8r32j5a68 k2w46c0m66
ReplyDelete