Thursday, January 29, 2009

Blogging: Great For Your Reputation, But . . .

Read an excellent post on how blogging can help you market your firm (especially in this tough economy) . . . I completely agree with the author. Blogging is a fantastic way for any local businessperson to craft their online reputation and their online personality.

Standard law firm "brochure-ware" websites are rarely updated. When you visit a site that is frequently updated, it portrays a feeling of a vibrant business. And the converse is true . . . if the site has not been updated for a while, it makes you wonder if the firm is still in business. I've seen some of the worst offenders of terrible websites in the legal community, where I frequently stumble upon sites that literally not been updated in a few years.

I totally understand why it happens . . . some local websites development shop (or a company that focuses on website development for lawyers) charges the lawyer $5-10K to build a 10 page website and then a few hundred bucks to update it.

A blog is the perfect antidote. Tools such as blogger (like I'm using now) make it easy for anybody to update their site every day or every few days. The more you write, the easier it becomes and the more your personality shines through. And in the world of providing professioal services, personality can be the key to generating referrals and repeat business.

So, I highly encourage all legal professionals to explore the benefits of blogging. Just one caveat: A blog is great for building your reputation, but its not easy to translate blog posts into client leads or organic rankings for your practice's website.

Read 5 Ways Blogging Can Make a Difference . . .


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