Here is what I've learned:
- Owning a domain portfolio (defined as more than 50 domain names) as a traffic acquisition strategy (that is redirecting type in traffic to your main site) is generally unlikely to be worth it. I could rattle off a bunch of domain names that our company owns that sound great, but left undeveloped, generally don't contribute a noticeable amount of traffic. So , while owning a 50, 75, 100 domains is not going to put you in the poor house (heck, they only cost $8 a year), its almost always not worth the hassle of keeping track of what you own and what you don't. There is one caveat: I know plenty of people that speculated on a good generic domain name and sold it for a handsome profit. It does happen, but that's a different post.
- Owning a handful of domain names that you intend to develop can be an excellent way of presenting multiple perspectives on your practice or your expertise. I can't think of a reason why you shouldn't blog about your expertise. And if you do, it makes a lot of sense to put it on its own domain so that it can have its own identity.
- Besides blogging, owning a handful of domain names that you develop into different informational destinations, as a way to improve your organic search rankings is a pretty good SEO tactic. The caveat here is that you have to develop and maintain them. Although SEO theory suggests that a domain name that matches your target keywords is not necessary, typing in a handful of legal searches (like "divorce lawyer" or "immigration lawyer) would seem to suggest that it plays a meaningful factor.
Most people (including, and especially those in the domain name industry) underestimate the amount of investment that is required to develop a domain name into a site that Google recognizes as being authoritative about a set of keywords. But, if you are willing to put the time and money into it, it can be a valuable asset to help market your firm and your expertise.
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ReplyDeleteWhile I was browsing the Internet for ways to boost my website exposure, I read about how effective offline media is for getting additional exposure. Since online media advertising has become so competitive, I thought I will complement the online marketing efforts of my products with offline media advertising like newspaper and magazine advertising. This can be the best way to get a wider coverage for a website and draw additional traffic. I think it is a great marketing strategy to use both online and offline advertising to get more customers.
I thought this information might be useful for anyone looking for solutions to get me-ore traffic to their website.
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