Tuesday, October 27, 2009

Using Public Relations to Build Web Traffic

One of the most tried and true methods for building awareness for lawyers or a law firm is to be involved with a newsworthy case. The same is true for online marketing - but it has a more important benefit - links. Given the incredible number of news sites and blogs that re-purpose news and add their comments to it, your SEO efforts can be a lot more effective by getting some PR.

Lawyers that took on these high profile criminal cases have definitely tapped into the PR stream.


  1. This is true for more than just law firms, too - getting involved with noteworthy causes of any kind is great PR for all kinds of businesses!

    Frank | O'Malley Hansen Communications

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  3. The question is how do we sift through so many lawyers out there, to find the right one for our case? What questions do we ask to assess a lawyer’s level of skills, diligence and human compassion? Driving drunk

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