ExpertHub operates in the Bay Area, and Yelp is incredibly strong here. It's amazing how many small businesses have tapped into Yelp to build their businesses. I recently found an auto mechanic through Yelp. In general, my expectation for the techno-savviness of local small businesses is pretty low. However, I was impressed with this shop. Great service and you could tell they were using a lot of low cost technology (i.e. automated email follow up, email coupons, etc). When I showed up for the first time, the guy at the front desk asked me how I found them - I said Yelp. He smiled and clicked on the Yelp field on my customer record . . . seemed as if he hadn't clicked on anything other than Yelp for some time. I also recall a conversation at a cocktail party with a pediatrician in San Francisco (she is the wife of one of my classmates from school). As a relatively young doctor, she had built a flourishing practice is no time in San Francisco - almost completely through Yelp. Interestingly, neither one of these success stories pays Yelp anything, but apparently enough local businesses do to keep 200 staff at Yelp busy and to interest Google in spending a pretty penny for the company.
However, in the last 18 months, I've only come across a handful of lawyers that generated a material amount of business from any consumer review sites, including Yelp, Google, and even Avvo. As a consumer and market researcher, I look for good review sites for lawyers and have not come up with anything particularly interesting. I think there are two reasons for this:
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