I recently returned from a meeting of solo practioners put on the California Bar. There were a couple of sessions on online marketing, so I thought it was a great opportunity to hear the perspective of lawyers that were trying to get their head around how to use the Internet to market their practice.
The primary focus on the session I attended had to do with building a website for your legal practice. This of course, is something that I believe is necessary for any practicing lawyer or law firm to do. Its hard to imagine how a professionally designed and informative website could hurt any legal practice.
I figured that most lawyers would view their website as a great resource for existing clients or prospects that were referred to them, etc (which it is). This was not the case. Universally, lawyers only wanted websites because they wanted to be "found on google." The belief was that, if they were found on google, then they would get a windfall of new business.
As the conversation continued, I felt as if I were living through 1998 all over again. I remember in 1998, entrepreneurs (like myself) were running around like madmen thinking that we would be instant millionaires if we could be the first to launch a website that did something (back then, the MBAs and VC's invested millions on the basis of "first mover advantage"). Guess what? It didn't work.
Launching a website - or doing anything online - is the proverbial tree falling the woods. If nobody visits your website (other than your mother), how is it going to bring in new clients?
The first question you need to ask yourself before you do anything online is: how am I going to make sure that I get distribution? It starts and ends with distribution. John Rockefeller taught us in the late 1800's the value of distribution. Almost every hugely successful company in the world has become hugely successful because of distribution strengths. Like Wal Mart. Like Coca-Cola. Media companies derive almost all of their value because they have distribution.
I'm stating the obvious, right? Right. In the next post, we'll discuss why SEO is not going to deliver the results that you think it will.
Subscribe to:
Post Comments (Atom)
Posts
Get Your Name Out There
ReplyDeleteSome lawyers make the mistake of thinking that they are so in demand they will never have to worry about a little self publicity.
The sad truth of it is that every year there are more law graduates and more competition. I like to think of myself as go-getter, and I know that being a good lawyer means making myself available.
This can happen is many ways. For example, ever since I can remember I have participated in networking events, which helped me professionally numerous times. But now that people are becoming more and more web-oriented, I have had to employ more web-oriented techniques.
I want people to be familiar with my name and services. I want prospective clients to know that I am trustworthy and professional. I do this through creating online newsletters and utilizing different lawyer web marketing techniques.
Through hard work, time, money, and research I have got my name out there. What about yours?
http://www.legalwebexperts.com
This article is actually remarkable one it helps many new users that desire to read always the best stuff.
ReplyDeletetop brand agency
Marketing is hard. Digital marketing is harder.
ReplyDeleteReference: https://proweb365.com/digital-marketing/
Moreover, the team’s availability and UX design agency San Francisco responsiveness have been instrumental to the success of the endeavor.
ReplyDeleteThalla Lokesh is a Digital Marketing, SEO and Web Design Specialist Consultant from Hyderabad, India. He is also an accomplished trainer in Digital Marketing, SEO and Web Design.
ReplyDeleteDigital Marketing Company in Tirupati
Hi
ReplyDeleteThanks for providing useful information. We are also providing LosMovies
cinemavilla– Over the years, many illegal movie streaming sites have flourished, blocked, shut down and, re-introduced. The prime reason behind the popularity of these sites and the fact that they can never be shut down altogether is that they provide movies for free.
ReplyDelete1887x-torrent-search-engine/ sites have given us thousands of movies and other contents till now, and that too for free. Millions of people across the world use torrent search engine sites to stream and download content
ReplyDeleteMovie piracy is considered illegal in India, the USA and many different countries. The Indian government has banned such sites like Bolly4u movies download,
ReplyDeletemangatown-website down or not working ? Is Mangatown down for me or also for other users ? Is Mangatown offline ? See whether Mangatown is down for everyone or only for you
ReplyDeleteHey nice post man! Thanks for incredible info.
ReplyDeletebest UI UX design
Yomovies is an online movie streaming site, and therefore, you can only watch movies online on yomovies and cannot download it. You can watch Hollywood and Bollywood movies, TV series, and web series on yomovies. Besides, you can also watch Tamil, Punjabi, and Telugu movies on yomovies.
ReplyDeleteMore about yomovies
Hi
ReplyDeleteThanks for providing useful information. We are also providing Times for Education
viooz is best movie website where u can watch and steam movies tv shows online. One of the chance, there is a need to appreciate the internet. The gushing takes an opportunity to load and be persistence to make the most of the loved video movies.
ReplyDeleteI have learnt various good stuff right here, and I’m sure everyone will get advantage of it.
ReplyDeletebest website designer
m4ufree is a website that allows you to get free movie downloads. It not only allows you to download movies, but it also allows you to download popular TV shows and web series directly to your device. However, despite their prevalence, the majority of individuals have little knowledge of these types of websites. So today we’ll talk about M4ufee and whether or not it’s legal to utilize it.
ReplyDeleteDigital Latest News is an Internet of Things guide for Latest technology News, Trends, and Updates for busy professionals in digital marketing, social media, web analytics, content marketing, digital strategy. We empower posts and discoursed on social networks, marketing, online advertising, technology, gadgets, and app reviews. Throughout the day our team works on updating you with the latest news and top trends in the Technology Industry.
ReplyDeletedigital marketing write for us
Einthusan is a popular website to watch movies online. You can stream movies in different languages including Tamil, Telugu, Hindi, Kannada, Bengali, Malayalam, and Chinese. Einthusan Hindi movies collection is a gem for those who are looking forward to watch underrated Hindi movies that are not available easily on other websites. It is a website to watch free movies and if you want an ad-free experience, you can also opt for the subscription which is a one-time charge that you need to pay.
ReplyDelete